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SheetA-01
PhaseAll
SubjectThe firm
IssueRev. 01

Our story

We do not operate as a single service company. We operate as a system.

Acquisition. Design. Permitting. Construction. Financing. Sale. Each phase aligned from the start. That structure is what allows speed, control, and consistency on every project.

A completed Coveted Contracting renovation at dusk, cedar deck bridging a naturalized pond.
01Where we began

The roots are in Los Cabos. The Coveted Group built and ran the real estate arm of Flora Farms from 2011 to 2025, one of the most recognized developments in Baja. That work is the foundation everything since has been built on.

Before that, Derrick Grahn was developing in Chicago in the early 1990s, in Wicker Park, while the neighbourhood was still overlooked. He had gone to the School of the Art Institute of Chicago on a full scholarship for sculpture, and spent the decade producing the city’s underground art and rave scene as much as its buildings. The artist did not become a developer. The artist stayed, and builds.

Los Cabos came next. Restaurants. Cabo Social, launched and sold in 2011. Santo Cabo and Outpost Cabo, co-founded in 2017 with Anastasia Grahn. Fourteen years running real estate at Flora Farms.

The Scottsdale office is the newest piece, not the beginning of the story.

Lofts at Flora, mural in progress, Flora FarmsFrom the firm’s own footage
Nelson Meilahn, Derrick Grahn's grandfather, posing with one of his dairy delivery trucks, circa 1940.

Nelson Meilahn with one of his dairy delivery trucks, circa 1940

Two generations back

Vertical integration is the family trade.

Derrick’s grandfather, Nelson Meilahn, founded The Oaks Farm Dairy in rural Wisconsin: the area’s first vertically integrated dairy operation. Herd, plant, bottling, trucks, route. Every phase, one farm.

His mother was born on that land. In 2024 the firm acquired the final 120 acres of Meilahn Farms, and the restored 1950s dairy quonset will host its events.

A firm that holds acquisition, design, permitting, construction, capital and sale under one roof is not following a private equity playbook. It is doing what the family has always done, at a different scale.

Each phase aligned from the start.

Most projects are assembled from separate companies who meet for the first time on site. Every seam between them is a delay someone else pays for.

  1. 01AcquireCoveted CollectiveHeld in house
  2. 02DesignPermitting & DesignHeld in house
  3. 03PermitPermitting & DesignHeld in house
  4. 04BuildCoveted ContractingHeld in house
  5. 05FundCoveted CapitalHeld in house
  6. 06SellResidential BrokerageHeld in house
  7. 07MarketCoveted MarketingProposed
02Who we work with

Homeowners. Investors. Operators. Developers. Landowners.

Those looking for clarity, execution, and aligned outcomes. We acquire, build, finance and sell. We also partner with investors and developers to execute projects in part or in full.

Developments are the part that goes beyond a transaction: properties designed around experience, wellness, environment and architecture, from Los Cabos to northern Arizona to Wisconsin.

Waterfall quartz island and white oak cabinetry, open to the living space.

If you are considering a project, investment, or partnership, we are open to the conversation.

Contact the firm